Compare and Decide: How to use SEO 2.0 in MarketingWhen people talk about Marketing Strategies, many ad agencies and publicists are switching from the conventional traditional to the online jargon: SEO, PPC, PPA. Printing, radio ads and brochures are becoming out of date. This article isn’t just about explaining SEO, but also exploring the new techniques to optimize Web sites. The Difference between SEO and SEO 2.0 Three years ago, you’d concentrate on creating sites or pages with many keywords related to your business. Today, that is wrong. In SEO 2.0 many spiders penalize the excessive us of the same keywords in one page. The next SEO 2.0 uses attention-grabbing post titles and limits the amount of keywords to two or three. Three years ago, you’d compete with others to be on the first page Google’s search results. Now in SEO 2.0, you build a network and cooperate with peers – creating a neighbourhood of web sites around you to generate a steady stream of traffic.
Three years ago, you’d likely say, “We’re not doing SEO. We can’t show our client list publicly, etc…” Now, transparency is the model. “Welcome our new client xyz. We are proud to work together with them, two-way communication, etc…” . You can implement these strategies for the Hispanic Market or regular clients. Not matter what you do and how you do it, it is important to evolve and innovate by staying tune with the new market-penetrating technology. Remember, if you hit first, you will hit hard. Juan Munoz
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Three years ago, you used to think that exchanging one-to-one active links would give them value. Now, you can create links in your web site regardless whether you link back because it increases the relevance of your web site.