http://www.expeditedcouriergroup.com

We recently completed two years of web marketing and branding strategies management for this Expedited Courier Group, including developing a new brand; repurposing advertising and marketing products to generate a new image for the business and revamped the website to present a modern and fresh look and, and offer visitors some interactive elements.

We position this company in the first page of GOOGLE with more the 10 keywords

The true backbone of this website – the keywords and HTML. Careful research and meticulous execution led to the website earning the top position in the ORGANIC SEARCH on Google for several keywords.
While we never promise a first-place ranking, our efforts will always strive to achieve as high a ranking as possible, based on market conditions and budget. However, as you can see in these graphics, keywords like “Baltimore Courier Service” and “Expedited Courier” are at the top of the first page on Google.

This high-level positioning has led to the company receiving calls from all over the state of Maryland and the DC area, other parts of the U.S., and even a few from other countries!

Additionally, we are preparing to launch an offline marketing campaign to reinforce the brand locally and in the Mid Atlantic region, as well as to promote the companies new line of services customized to its clients’ needs. If well marketed, they have the potential to increase the business’ visibility. Because courier companies are constantly changing and updating the way they do business, we worked with them to start a new online publication to keep the current and prospective customer base updated about new services.

Results

Since we started our services:

• Monthly visitors increased by 919%
• Page views increased by 280%
• The Pay Per Click campaign generated 574,981 page views.
• They have reported that new business coming from the online campaign generated sales in the ten thousands!

Positioning Your Website on Google

We have been working for the last six months on a client’s website, http://www.nicaclinic.org, and finally we positioned it on the first page of GOOGLE with one of their main keywords.

As we explain to our clients, it is not magic or good luck, but many tools and strategies that we use when we create an Online Marketing Strategy that is tailor made for their business. Our webmasters and copywriters work closely to find the best keywords that fit your business, market, region and country where you operate. It is the result of many hours that we assign to each project where we combine technology, good writing, HTML and PHP language, social media and other tools to bring you out of the shadows.

When we work to position a website at the top of search engines, we never promise to be first place. Nonetheless, as you can see in the graphic below, keywords like  “Volunteer Abroad Nicaragua” put our website at the top of the first page on Google.

Now the clinic is receiving many more calls and emails regarding their Volunteer Program.

Want to Learn How to Increase the Visibility of Your Website?

We have created a presentation to teach you the most important tips for boosting your visibility online. We have presented this seminar to several companies and groups, including UNIVISION in Washington DC, the Frederick Chamber of Commerce, the Greater Washington Hispanic Chamber of Commerce and many other private business. If you would like us to work in your Online Marketing Strategy or create a seminar for your team, feel free to contact us at jmunoz@openglobalmarketing.com or call at 410-505-5551

Learn how non-profits are taking advantage of the Social Media Boom.

This article might look like repetitive for some of you, but there are many non-profits that have not been adapted fully to the new social media boom. Here are five points to successfully convince your Executive Director (or you) about the benefits of using social media in your organization. Read More!

Good luck, and we looking forward to seeing your website at the top of Google!

Juan Muñoz

Open Global Marketing 5405 Tuckerman Lane Suite #412

Rockville, Maryland 20852

Phone: 410-505-5551

www.openglobalmarketing.com ]]> http://www.openglobalmarketing.com/positioning-your-website-at-the-top-of-google/feed 0 http://www.openglobalmarketing.com/social-media-for-non-profits-dos-and-donts http://www.openglobalmarketing.com/social-media-for-non-profits-dos-and-donts#comments Tue, 21 Sep 2010 16:54:12 +0000 admin http://www.openglobalmarketing.com/?p=290 Continue reading →]]> Learn how non-profits are taking advantage of the Social Media Boom.

This article might look like repetitive for some of you, but there are many non-profits that have not been adapted fully to the new social media boom. Here are five points to successfully convince your Executive Director (or you) about the benefits of using social media in your organization.

The non-profit world has been always reluctant to adapt new technologies. Sometimes they stick to proven techniques and are attached to their Grantors or Founders as a source of income. The new online landscape has changed and nonprofits are flocking to the social web, although mostly in the last two years. Nonprofit organizations that have embraced social media in a short period of time have  see astonishing results. But still the masses of nonprofits act late.

Social media is beginning to transform nonprofit show in the way they work as well as their relationships with their donors.

Here are five points about how this is happening:

1. Building stronger relationships with donors and constantly updating them.

Over the past two years, one of the non-profits that we advise have been seeing an increase in their current donor list and have tripled their prospective donor list. The Roberto Clemente Health Clinic, an emergency and primary care clinic located in the south of Nicaragua created a blog to  inform their prospective donors about their project while the current donors get a different and more personalize email about their semester performance. Now, the conversion rate using this technique is around 15% compared with 3% in previous years. Many people  identify with the project but are not ready to donate immediately. Once you keep them informed they feel at ease to send their money for a good cause! Also we updated the website to make it more donor-friendly, creating different programs and different levels of donations. The website is called http://www.nicaclinic.org

2. Individuals & small groups are self-organizing around non-profit causes

Social media is enabling individuals to create, join, and grow groups around issues they care about outside of the direct control of a non-profit. Whether it is healthcare issues, minority women owned business or fundraising events activities, you can communicate easily by email or using a tweeter account. One example is the Maryland Hispanic Chamber of Commerce where we created a LINKEDIN profile as a group to advertise their events. They also have the regular newsletter and their website.  We have created a PowerPoint presentation that teaches you the difference between Social Media and Search Engine Optimization.

Social software design is also helping accelerate this trend. Look no further than the Facebook Causes Birthday application that encourages an individual who is a member of a Cause to use their birthday as an excuse to raise money for a non-profit organization. DonorsChoose recently launched a similar feature called “Birthday Give Back,” with Stephen Colbert leading the charge. And keep an eye out for more social apps with a conscience that will offer even more creative ways for supporters to self-organize and take action around causes.

As non-profits begin to engage their own communities in these online conversations, they are able to reach more people than ever before, and use less effort doing so. 100 letters sent to donors might cost around $350 including the time of putting them together and stuffing envelopes, plus printing and shipping but an Email campaign cost $0.02 cents per email on average.

3. Facilitating collaboration with international and national organizations.

The social web lets non-profit organizations connect and collaborate formally and informally with international organizations quickly and inexpensively. Nonprofit organizations are also collaborating with their supporters by using them as fundraising battalions. You can bring volunteers (well-known) or regular people within a big network and provide them the tools to fundraise in their name. One example of this is when people jump into running marathons and 5K races and  the contributions go towards a specific cause.

Another example is WeAreMedia, a wiki project where over 100 non-profit technology professionals have pooled knowledge resources and developed training materials to help nonprofits learn how to use social media effectively.

4. Social responsibility spreads faster in the green era.

One of the perplexing things about corporate social responsibility (CSR) is that it has long meant different things to different people. To some, an action only counts as true CSR if it is unprofitable and hence motivated by altruism. Socially beneficial actions that increase profits are merely strategic CSR. However, even advocates of altruistic CSR admit that most CSR actions can be viewed through a strategic lens.  Nonprofits are taking advantage of this trend using specific causes and spreading the news in blogs and social media sites. This type of project also impact a community specifically when corporations feel identified with the project.

4- A good cause is more important that the Mission of your Nonprofit

We’re just at the beginning of seeing how social media is impacting how nonprofits engage with their supporters and do their work. As more and more nonprofits adopt social media and their practice improve over time, we will no doubt see a transformation of the nonprofit sector. In our website http://www.openglobalmarketing.com you can see how Search Engine Optimization is as important, if not more, as social media is. SEO is the art of making your website more visible for the searchers.

In the wake of the devastating earthquake in Haiti, the Red Cross has raised over $140 million largely through text message and online donations.

This recent disaster has cast a new light on social media tools for nonprofits. Their benefit is simple: Social media provides a compounding effect on your message.

The element of trust is critical to nonprofits. People trust messages from friends and colleagues more than from organizations. A recent Aberdeen study on the value of online communities states that 77% of people trust friends, family, and other consumers above retailers and manufacturers.
Therefore, using these Five points, I hope you can start investing resources and money into Social Media in 2010.
Best regards,
Juan Munoz
CEO
Open Global Marketing Inc.

http://www.openglobalmarketing.com

410-505-5551

Get More visibility Online

We can help you increase traffic to your website using SEO (Search Engine Optimization) tools.

EXPEDITED COURIER GROUP

We recently completed our first year of web marketing and branding strategies management for this company. Our successful results for all the activities with Expedited Courier Group are evidence of our unique services, high-quality skills and commitment to excellence.

What We Did: Developed a new brand and repackaged advertising and marketing products to generate a new image for the business.

Redeveloped a website with a modern and fresh look and feeling, and integrated additional visitor interaction features. www.expeditedcouriergroup.com

Results:

• We increased the number of monthly visitors by 919% in 12 months.
• We increased page views by 280% in 12 months.
• We created a Pay Per Click campaign that generated 574,981 page views and 2,627 potential customers visiting the website.
• New business coming from the online campaign are generating
• five-digit sales.

Positioning your Website on Google.

We also worked on the keyword analysis and HTML code behind the website.  After several months of hard work, the revamped website obtained the top position in the ORGANIC SEARCH on Google for several keywords.

When we work on trying to position a website at the top of the search engines, we never promise first place. Nonetheless, as we see in the graphic below, keywords like “Baltimore Courier” Expedited Courier is at the top of the first page on Google.

Now they not only receive calls from all over the state of Maryland and the DC area, but also from across the entire United States and even other countries.

Welcoming New Clients

www.Adamjroa.com, a Law firm that specializes in Elder Law, recently came to us looking to increase the traffic to their website, build a more dynamic content system that is easy to update, and improve the overall quality for their visitors.

We started building a new website with a clearer navigation menu and a sign up newsletter option. The first stage is ready and we will start the Search Engine Optimization soon. Please visit the website and give us your feedback. We welcome ideas too.  We will keep you updated about the results of this job…

If you would like to contact us to get an estimate, feel fee to call us at 1-410-505-5551 or send us an email at clients@openglobalmarketing.com

Best regards,

Juan Muñoz

Chief Executive Officer

Open Global Marketing

5405 Tuckerman Lane Suite #412

Jefferson Inigos Crossing

N. Bethesda, Maryland 20852

Phone: 410-505-5551

http://www.openglobalmarketing.com ]]> http://www.openglobalmarketing.com/open-your-business-to-online-marketing-in-maryland/feed 0 http://www.openglobalmarketing.com/news-in-the-news http://www.openglobalmarketing.com/news-in-the-news#comments Tue, 21 Sep 2010 13:37:33 +0000 admin http://www.openglobalmarketing.com/?p=269 Continue reading →]]> Hola Buenas Tardes,

Recently, we gave our “Social Media, SEO and Cross Marketing” presentations to the Frederick Chamber of Commerce and the Greater Washington Hispanic Chamber to audiences primarily made up of small and medium-sized businesses. They had many questions about the increasingly popular trends of SEO (Search Engine Optimization) and Social Media. Some were unfamiliar with the concepts, while others were puzzled about where to start their journey up this “Kilimanjaro” of new technology.

However, the most common question was “Where should I put my money?” Do I build a website, run a blog, create a Facebook or LinkedIn account, what about initiating a Crowdsourcing campaign? The correct answer is “All of the above,” but you should focus a majority of your resources on two and execute them properly.

You can view the presentation from the comfort of your chair at http://www.slideshare.net/munozjua/crossmarketing-crowd-marketing-seo. If you have any questions about the information presented, or would like some advice on which of these tools are best-suited to help your business achieve its goals, please give us a call at 410-505-5555.

Best regards,

Juan Muñoz
Open Global Marketing
5405 Tuckerman Lane Suite 412
Rockville MD 20852
Phone: 410-505-5551
http://www.openglobalmarketing.com