Web site design/development » Search engine optimization » Pay-per-click campaigning » Directory listings » Analytics tracking »

Without an e-commerce plan, your web site is as good as dead. Millions are surfing the Internet every second, and OGM’s multi-pronged e-commerce strategy can turn the tide and send those surfers your way. Here’s how…

Web site design/development:
Think of your business’ Web site as your house. As soon as potential customers land on the home page, they’re ringing your doorbell. They’re not going to walk in on their own, so it’s your responsibility to not only answer, but welcome them with an interactive tour. You want them to stay as long as possible so your house has to be exciting, authentic and original. And like a house, the best Web sites out there aren’t built overnight by one person.

That’s where OGM comes in. Our e-commerce experts will work with you to design and develop a customized Web site from scratch. We can furnish your Web site with anything you need – from shopping carts, to inventory management, to audio/video capabilities, to flash animation.

Our goal is simple: Build the most effective Web site for your product and your budget.

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Search engine optimization:
The best way to explain search engine optimization (SEO) is written language with Google accent.

SEO involves arranging web content and HTML codes to increase its relevance to what people are searching for. More relevance means higher placement on search engines’ results page. And higher placement will deliver targeted, organic traffic to your Web site.
OGM will increase your Web site’s “Googlibility,” increase your web visibility and boost the number of organic visitors to your Web site.

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Pay-per-click campaigning:

Like SEO, pay-per-click (PPC) campaigns are vital to visibility and customer retention. PPC campaigns are Internet ads designed around what prospective customers are searching for.

Advertisers bid on search terms for their ad to appear on the search results page. They then pay every time a Web surfer clicks on their advertisement.

What sounds like a simple concept is actually a highly specific campaign that could cost your business a fortune is not managed effectively.

OGM’s PPC services are thorough and exceptionally cost-effective. We first analyze and select the keywords and search terms most relevant to your business. Then we will script an ad that stands out among its peers and delivers customers to you.

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Directory listings:
Links are the currency on the Internet. And not placing your Web site on the thousands of web directories is, in effect, costing you thousands.

There are several types of directories – free and paid, general and niche. However, most are paid sites. And directory competition can sometimes get a little feisty.

But the reward is worth it. Higher placement on a variety of directories increases the chances web users will click on your link and visit your Web site.

However, finding directories and managing your Web site’s directory rankings can be tedious if you’re new to the game. OGM‘s e-commerce team can send your business to the top of the lists without sending costs into the stratosphere.

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Analytics tracking:
How many visitors does your Web site draw? How long are they on your site? What are the most popular pages? Which ones are duds? Which PPC ads generate the most sales?

OGM’s analytic trackers closely examine the online actions of your Web site’s users. From there, we identify patterns (good and bad) and design strategies to improve the overall experience of your Web site. Analytics tracking allows you get to know your clients better while streamlining costs… a win-win situation.

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