Online Marketing

Open Global Marketing is not a web design company we do not create website because that is too easy and simple. We develop internet marketing campaigns where we use technology and the most advance web content and software to increase the visibility of your website.

We create meaningful web and Branding experiences that provide a measurable and lasting return for our clients.

Our online marketing experts can customize an online marketing strategy that fits your business objectives. Here are some of the services we offer.

Organic Search Engine Marketing:
All too often this form of internet marketing is an afterthought – something you plug-in after a site has launched. Not so for us. Whenever possible, we think about search early in the game. That means creating sites with content that maximizes relevant keywords; code that follows search engine best practices; and dynamic title tags that increase search engine visibility. Then it’s an ongoing process of testing and refinement until we’ve achieved success.

Search engine optimization:
The best way to explain search engine optimization (SEO) is written language with Google accent.

SEO involves arranging web content and HTML codes to increase its relevance to what people are searching for. More relevance means higher placement on search engines’ results page. And higher placement will deliver targeted, organic traffic to your Web site. Also is writing and re-writing your marketing materials for the web.

Many people just copy and paste their print marketing materials into a web and that is the reason you are not in the top 5 pages in Google.

OGM will increase your Web site’s “Googlibility,” increase your web visibility and boost the number of organic visitors to your Web site.

Pay Per Click Search Engine Marketing:
Most interactive agencies understand that Internet Marketing is a great way to drive traffic to a website. But, what about if you can buy some space in the first page of Google for your most important keyword? We build PPC search engine marketing campaigns that ensure users take the desired action on your site once they get there. We manage campaigns within all three major search engine platforms: Google AdWords, Yahoo!’s Search Marketing, and MSN Adcenter.

What sounds like a simple concept is actually a highly specific campaign that could cost your business a fortune is not managed effectively.

OGM’s PPC services are thorough and exceptionally cost-effective. We first analyze and select the keywords and search terms most relevant to your business. Then we will script an ad that stands out among its peers and delivers customers to you.

Email Marketing Solutions in Maryland:
Once you drive visitors to your site, the next steep is to leverage email to build direct and lasting relationships with new and existing customers. We can help you to create an effective email marketing, harvest your clients and build a robust database

Social Media Marketing:
You probably have a Facebook account, a LinkedIn or many other social media tools in your hands, but are you making money?

We will help you to create blogs, message boards and forums to drive traffic to your website. That is the most important use of Social Media.

Online Banner Advertising:
Do you know where to put your companies’ banner? Where to pay $5 per click or $50 per name acquisition? We will help you to design and display your advertising  campaign and build brand recognition.

Web site design/development:
Think of your business’ Web site as your house. As soon as potential customers land on the home page, they’re ringing your doorbell. They’re not going to walk in on their own, so it’s your responsibility to not only answer, but welcome them with an interactive tour. You want them to stay as long as possible so your house has to be exciting, authentic and original. And like a house, the best Web sites out there aren’t built overnight by one person.

That’s where OGM comes in. Our e-commerce experts will work with you to design and develop a customized Web site from scratch. We can furnish your Web site with anything you need – from shopping carts, to inventory management, to audio/video capabilities, to flash animation.

Our goal is simple: Build the most effective Web site for your product and your budget.

Cross and Crowd Marketing:
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources.

Marketing co-operations are sensible when the marketing goals of two companies can be combined with a concrete performance measure for the end consumer. Successful marketing co-operations generate “win-win-win” situations that offer value not only to both partnering companies but also to their customers.

We recently created this power point presentation for the Frederick Chamber of Commerce in Maryland.

Directory listings:
Links are the currency on the Internet. And not placing your Web site on the thousands of web directories is, in effect, costing you thousands.

There are several types of directories – free and paid, general and niche. However, most are paid sites. And directory competition can sometimes get a little feisty.

But the reward is worth it. Higher placement on a variety of directories increases the chances web users will click on your link and visit your Web site.

However, finding directories and managing your Web site’s directory rankings can be tedious if you’re new to the game. OGM‘s e-commerce team can send your business to the top of the lists without sending costs into the stratosphere.

Analytics tracking:
How many visitors does your Web site draw? How long are they on your site? What are the most popular pages? Which ones are duds? Which PPC ads generate the most sales?

OGM’s analytic trackers closely examine the online actions of your Web site’s users. From there, we identify patterns (good and bad) and design strategies to improve the overall experience of your Web site. Analytics tracking allows you get to know your clients better while streamlining costs… a win-win situation.

Areas that we serve in Maryland: